Mobile Technology Grows in the Bottom Billion Market {Emerging Markets in Digital Media}
Today the world is converging daily through a small device that is called the “Swiss Army Knife of communications.” As technology advances and innovation continues to improve our lives we can vividly see the social impacts of mobile technology on nations less fortune as the United States. The ability to adapt under unpredictable conditions such as extreme weather, lack of electricity, poor infrastructure or conflict areas requires a guerrilla set up in order to capture information from the field.
Online Video vs. Traditional Television {Web Strategies for storytelling}
Television will never be the same once online viewing becomes a dominating force in today’s entertainment. Some of the top media companies are using analog dollars to chase digital coins in the race for online viewers and how they they capitalize off the profits. With online providers like Los Angeles based company Hulu, we have seen a rapid number of people who are willing to watch their favorite TV shows and movies online rather than through the cable box.
Recently CBS executive Quicny Smith spoke about his disagreement with free online television with companies such as Hulu. His stance is that CBS should continue the current business model of bringing the viewers to the biggest advertising space which is television. In this approach he says that “you can make a lot more money doing things that are additive and complementary to the rest of the CBS line” which is why CBS networks have yet to release their TV shows on the Internet.
Barnes & Noble e-reader leaks early
In 2000 I started a e-commerce website selling books from a stocked inventory of books passed on to me by a semi-retiring publisher. The publisher was moving his business online and no longer selling them from his community stable brick and mortar. His plans were to move online and sell his entire inventory. I joined the race of online entrepreneurs looking for a niche market to enter and claim a stake.
I have since stop selling books online and began to revaluate our business model just in time for the rush of new e- reader devices like the Kindle, Sony Reader and now Barnes & Noble, the largest U.S. bookstore chain has entered the market with the Nook. The Nook was leaked today and finally reveled to the consumer market with features that not even the Seattle online book giant Amazon could brag about.
The “Android based” nook is calling itself the “most advanced e- book reader on the planet” weighing 11.2 ounces and a color touch screen. The device releases just a few months after the second edition of the Kindle went for sale. The features that are the most interesting to me is that it has a built in WiFi with 2GB of storage, a microSD expansion slot, MP3 player, built in speaker, USB port, with the ability to highlight words and make notes. Since so many devices are competing for the 8 percent U.S. adult market who purchased a e-book in 2008 it helps that the Nook allows users to lend books to other e-readers, cellphones or computers through a feature called “LendMe.”
Newspapers and Magazines Use Videos to Tell Stories{Web strategies for storytelling}
The days of only newspapers telling the story are over and you can thank video podcasting for that. When I first started using my Apple laptop I discovered that itunes had a podcast store that would allow you to subscribe to different podcast shows for free. I immediately found a spanish tutoring show and then I discovered a subscription for NY Times videos.
After downloading a few episodes I watched them on my itouch player in total amazement at how quick I was able to receive a short 3 minute video reporting on Wyclef Jean and Bill Clinton’s recent visit to Haiti together as part of UN mission. This caught my attention because I have hours of video footage from my trip to Haiti in 2003 and I never thought about using the footage in a reporting format just like the New York Times. A frequent reader of their newspaper editions I noticed that the New York Times has adapted to the digital age and even provides audio podcast for different sections of the newspaper for example the Book Review, Tech Talk, World View, and the Weekend Business each host their own show. As for the short videos on their website they have over 23 categories to choose ranging from breaking news, travel, sports to automobiles each with a library of short videos to assist their printed articles. Each video starts with a quick advertisement before playing the actual video which proves that they are monetizing the production and distribution of the videos. Are they profitable to the newspaper is something I would be interested to know.
{Web Strategies} Is Free The New Business Model?
Magazines are relaxing sometimes which is why I read each issue carefully. At the current moment I have over six magazine subscriptions coming to my house each month and each issue has its own value outside the price tag. At an early age I enjoyed reading Sports Illustrated for the latest interview of my favorite athletes or browsing at the photographs of a recent championship game which in return sparked an interest in me that never left. Reading.
So in this post I decided to wrote about counter arguments of a newly released book from Wired magazine editor Chris Anderson in connection with why I enjoy reading even if I have to pay a small fee each year for a delivered service.
