How Digital Distribution is Changing Viewers Habits {Web Strategies for storytelling}.
This paper will identify the current advancement of digital distribution channels and its viewers imminent behavior habits. I hope to prove that today filmmakers, storytellers, and documentary producers can now bypass the traditional methods of video circulation and target their own markets directly using social media websites, live streaming and video podcasting.
Introduction
The days when documentaries were only on VHS tapes and PBS TV specials are gone. Today documentaries can be produced, filmed, promoted and distributed over various digital outlets like itunes, Hulu, YouTube, or Vimeo. We are living in a digital age where technology is merging with our social lives more than ever. The explosion of the Internet and personal computers have only closed the gap between the “digital natives” and those who were digitally divided.
Social network websites are merging in our daily lives as new tools of communication and additional outlets for promoting a cause, business or artistic endeavors. In 2005 three former PayPal employees created YouTube as a video sharing website in which users can upload and share videos. Almost a year later the website was sold for $1.6 billion to Google Inc. and operates under the Google conglomerate. The social impact of YouTube on society and online interactions changed the way users viewed information and shared it as well.
Designing for the Bottom Billion
By conducting segmented market research, focussing on the unique challenges and needs of developing countries, and including local communities in the design process — mobile technologies can be successfully adapted and use of these technologies can increase the livelihood of the people in developing nations.
Introduction
The rapid pace of globalization is characterized by large scale advancements in communications technology, drawing people across vast geographies closer together. Communications “staples” such as radio and fixed line telephones are being replaced by ipods that are able to stream radio, hold downloaded music and which are more portable than older communications tools.. In the West mobile communications devices are becoming more sophisticated providing people the ability to email, text, talk, check market updates simultaneously. Our culture is converging technology use into our daily lives. Smaller chips with larger memories are making it easier to integrate these technologies.
Mobile Technology Grows in the Bottom Billion Market {Emerging Markets in Digital Media}
Today the world is converging daily through a small device that is called the “Swiss Army Knife of communications.” As technology advances and innovation continues to improve our lives we can vividly see the social impacts of mobile technology on nations less fortune as the United States. The ability to adapt under unpredictable conditions such as extreme weather, lack of electricity, poor infrastructure or conflict areas requires a guerrilla set up in order to capture information from the field.
Online Video vs. Traditional Television {Web Strategies for storytelling}
Television will never be the same once online viewing becomes a dominating force in today’s entertainment. Some of the top media companies are using analog dollars to chase digital coins in the race for online viewers and how they they capitalize off the profits. With online providers like Los Angeles based company Hulu, we have seen a rapid number of people who are willing to watch their favorite TV shows and movies online rather than through the cable box.
Recently CBS executive Quicny Smith spoke about his disagreement with free online television with companies such as Hulu. His stance is that CBS should continue the current business model of bringing the viewers to the biggest advertising space which is television. In this approach he says that “you can make a lot more money doing things that are additive and complementary to the rest of the CBS line” which is why CBS networks have yet to release their TV shows on the Internet.
