McCain was the first to use digital campaigning
I have been reading the updated edition of Joe Trippi book “The Revolution will not be televised” and have found some interesting facts about how politicians reacted to the Internet in the early stages. In the book he explains how television took away from candidates having to really speak to the people they are asking to vote for them and instead gave audiences a 30 second biography or attack ad that further disconnected them and important issues. He also mentioned how John Mccain’s 2000 Presidential bid was the first national campaign to attempt to organize voters with the Internet. McCain managed to influence 40,000 people via the Internet but was unsuccessful in mobilizing them afterwards.
How much of this mistake did the McCain campaign learn in this election?
