Podcast summary: Fitness Rocks

April 29, 2009 at 11:42 pm (Podcasting, Social media, Video, audio)

 

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Podcast: Fitness Rocks

Summary

If you are looking for the latest on medical research and how they relate to the average person’s life Fitness Rocks is a good podcast to subscribe. Even as a retired physician Dr. Monte Ladner still has patients he replies to via podcast or blog.  The use of a podcast is good for people like doctors, business advisors, cooks, or any occupation that requires technical skills.  Dr. Ladner speaks on many serious health issues and gives the audience different ways to prevent from being at risk in many of today’s illnesses.   

When listening to Fitness Rocks I learn that Dr. Ladner enjoys medicine and helping other people learn how fascinating the human body is.  He speaks with excitement and energy when talking about a curable diseases and ways we can prevent risky lifestyles.  He has recorded 138 episodes releasing them on a weekly bases from his home studio.    He shut down his social network site and forum due to not having enough time to respond to all the comments and questions.  Which leads me to think that Dr. Ladner is over exceeding his expectations of what his podcast could do.  

Dr. Ladner is now producing the podcast into short video series that reveal trainers doing the actual workouts so that paid subscribers could see them.  Starting from audio podcaster with a blog the former physician is now moving to video podcasting production to increase his content and also monetize his business model.  

This is a true evolution from his earlier episodes about “Lifestyle and the risk of stroke”, “Anti-aging science” to “Trusting the data on drugs” and now full video clips of people doing actual workouts.  By tapping into the fitness market and providing practical health tips for all ages, genre, athletic ability, and genders he opens a broader base of listeners.  

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Blog summary: Valeriesvenue.com

April 29, 2009 at 11:37 pm (Social media, marketing)

 

picture-6Blog: ValeriesVenue.com

Summary

This niche blog is perfect for the mobile social media enthusiast for a few reasons.  Started by Valerie Stevens who has been successful with internet marketing and working with small businesses to adapt to the various forms of new media tools.  Her blog post are often alerted to me through Twitter reading only the ones that are the most valuable to my social media research.  The titles are catchy for example : “Romancing your clients”, “4 best ways to get people to (RT) your tweets”, and “How to prioritize tasks saving time” are easy to remember and present quick solutions for problem solving.  

On Valeriesvenue.com the authors of the blog come from various industries and professional backgrounds from CEOs, marketers, entrepreneurs, social media experts, to online journalist.  This combination of writers gives the blog a archive of short, thoughtful and easy to digest posts that are useful for anyone who wants to inform others about how social media works.  The tag cloud is categorized by topics ranging from  copywriting, twitter, online marketing, business coaching, to back links which allows RSS subscribers to decide which articles they find more interesting than others.  If you are following Valerie Stevens on Twitter than you will notice she has a huge influence and updates regularly.  Each Twitter update is linked to an article posted on her blog making this an effective marketing tool with 8,839 current followers.

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Editing Tips For Podcasting

April 28, 2009 at 7:16 pm (Podcasting, audio) (, )

After you have recorded all the audio you wanted for your show the next step is gathering it together for the editing process.  This process includes removing audio, improving sound, and final cut that the subscribers would download.  Editing is a skill that requires time and precision with peaks in audio, “introductions” and “outros”.  Here are a few tips on helping you with your editing stages.

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New iphone App Allows You To Record In The Field

April 25, 2009 at 11:11 pm (Technology, audio)

 

 

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Have you ever been somewhere and wanted to know what the name of a song was but could not figure out the name of it. Or maybe you wanted to record a interview or story but did not have a digital recorder. Well Audiofile Engineering has released a iPhone and iTouch application that allows you to record at any moment.  I consider this phone application solution a comparison to what the Flip Camera did to the camcorder.  Providing Pure Technologies a commanding 23% of the video camera market in less than two years.

This new application has many things to brag about making it the first application broadcast WAVE data, and instant downloading formats in multiple files.  At $5.99 this application offers Sound Cloud integration so that users can upload audio files directly online and “share” them instantly.

If you have used the Fire application send us your personal feedbacks.

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A Tapeless Podcast

April 25, 2009 at 10:51 pm (Uncategorized)

Many people who are not podcast subscribers think of podcasting as a audio file only.  This is why video podcasting has opened major opportunities to entertain and inform another audience of listeners.  In this post I discuss a few basic tips on why a tapeless podcast is good for archiving and editing.  As I review cameras and digital gadgets on this blog that are essential in producing a quality recording it is important to also explain their benefits.

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Personal Podcast {Revised Summary}

April 21, 2009 at 11:03 pm (Bookido, Podcasting, Social media)

Exercise Your Mind & Body

Be prepared for a new and exciting podcast that talks about fitness, books and how to balance our daily lives with a mindful approach.  This podcast will release 2 episodes a month providing our listeners with  fun filled tips on Zen and the art of making a living with one fitness challenge packed in each show.

  Each episode  will focus on a range of topics from personal achievement, to business, social media or how to live a healthy lifestyle.  Giving our listeners a full range of discussions without missing small pieces of valuable information.  This podcast will be structured in the style of a health magazine but with the entertainment of a talk show.  The target audience for this podcast are in the 25-65 age group who are old enough to be concerned about their health and young enough to take on the fitness challenge in each episode.  Listeners would range from fitness trainers, cyclist, runners, hikers, martial artist, writers and book readers.

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Why Diggnation is so successful as a podcast

April 20, 2009 at 4:00 am (Podcasting, Social media, marketing) (, , , )

There is something comical about watching two couch potatoes talk about the latest news alerts and drinking beer at the same time.  For the past few months I have watched closely at the online TV show Diggnation and its approach to the online community.  If you still have no idea what Diggnation is then  here is a good comparison: a social media version of Siskel & Ebert for the MTV generation.

Californian entrepreneur Kevin Rose started as a co-host of TechTV’s show The Screen Savers and eventually went on to create the social news website called digg.  The popular news sharing website recently attracted 236 million visitors in 2008 according to Business Week.  Rose created the website as a way for people to share stories, articles, videos and news alerts with a simple voting and commenting functionality.  This ability to “digg” an article attracted over 36 million monthly visitors in March 2009 who voice their opinion on the most bizarre media stories, popular culture to technology updates and reviews. 

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Mixtapes vs. Podcast

April 12, 2009 at 3:29 am (Uncategorized) (, , , , )

In 1979 popular music culture was dominated by disco music, rock n roll, R& B, and funk bands that were entering the 80s with a gumbo mixture later known as hip hop.  The culture of hip hop began as a subculture for young people who were not old enough to get into the late night disco clubs and could not afford the many instruments of a rock band.  Instead they developed a form of art that intertwined music, fashion, art, and dance that grew from Jamaica sound systems to American Latino and black communities in the inner city.

Hip hop as a culture in the beginning was underground and often criticized by the older generation as a fad that would not last longer than a few years.  This avoidance became a growing epidemic that eventually stretched to the west coast, suburbs and all across the world as a dominant youth expression.  Building from the rebellious music of Pink Floyd, Jimi Hendrix, Funkadelic, The Rolling Stones and Led Zepplin hip hop began to express the anger of American ghettos in a form of poetry that required blunt verbal sentencing.  Mixing this lyrical format with modern technology instruments like the turntable, keyboards, and drum machines the rhythm reflected a new sound that allowed boys and girls to dance in style called B-boying or B-girling.  The usage of new technology became crucial in hip hop’s early stages as more producers and writers were able to make an album without the large budget spending of a six piece band.  

Record companies saw this evolution as a great opportunity to make profits without big investments.  The only problem was to convince the radio stations and TV networks to allow hip hop to perform in the mix of their traditional playlist.  There was no “hip hop” hour for DJs to play unlike a blues show, rock show, or R & B show in regular broadcasting radio stations.  Once the underground demands for this new form of music out grew the resistance, hip hop finally entered mainstream media.  Commercialization became part of the marketing of the record companies and profit was the only concern which in return choked artist from expressing themselves honestly.  The mainstream music became a negative reflection of the communities that vibrantly birthed hip hop providing radio programs the power to choose what people should hear.  

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Why Should Businesses Podcast?

April 12, 2009 at 1:53 am (Uncategorized) (, , , )

 

As more applications are developing each year changing the way we communicate with each other one of the most relevant forms is podcasting.  Since the rise of itunes grew rapidly other directories compete with the giant Apple in both audio and video formats.  With podcasting the dialog is changing from media companies and corporations telling us what they “want” us to hear to the consumer “creating” their own demands.  According to a UK survey over 80% of listeners will seek the products and services they hear about in a podcast.

In the beginning, podcasting was not fully understood from a business perspective instead it was very selective.  Only technology influencers followed this new form of audio communication until the ipod was saturating the globe and itunes directory dominated the downloading of paid music.  This new medium created a platform for podcasters to begin a new revolution while reaching larger audiences. Without the constraints of major radio broadcasting, listeners can enjoy personalized talk or news programs unlike other traditional media outlets.

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