Digital Advertising Expected to Rise in 2010
With the decline in traditional media outlets like newspapers, and magazines more companies are opting for the the digital media approach.
A recent study by WPP’s GroupM, said digital advertising is expected to rise 7 percent to $24.4 billion in the USA. Last year digital ads accounted for 15.4 percent of spending and has seen a steady growth moving in the future.
Many of these increases are coming from search and video, who are benefitting from the severe decline in traditional media, particularly print media. Since digital spending represents 15% of all shared media globally I suggest that if you are a non profit, small business or start up that you look at your current marketing strategy and make sure to include digital advertising in it for 2010.
To read more on this topic here is a article
If you would like to schedule a meeting for consultation in digital media or online marketing feel free to contact us and will can help you get started in the right direction. Guerrillatechknowledge@gmail.com
