Newspapers and Magazines Use Videos to Tell Stories{Web strategies for storytelling}
The days of only newspapers telling the story are over and you can thank video podcasting for that. When I first started using my Apple laptop I discovered that itunes had a podcast store that would allow you to subscribe to different podcast shows for free. I immediately found a spanish tutoring show and then I discovered a subscription for NY Times videos.
After downloading a few episodes I watched them on my itouch player in total amazement at how quick I was able to receive a short 3 minute video reporting on Wyclef Jean and Bill Clinton’s recent visit to Haiti together as part of UN mission. This caught my attention because I have hours of video footage from my trip to Haiti in 2003 and I never thought about using the footage in a reporting format just like the New York Times. A frequent reader of their newspaper editions I noticed that the New York Times has adapted to the digital age and even provides audio podcast for different sections of the newspaper for example the Book Review, Tech Talk, World View, and the Weekend Business each host their own show. As for the short videos on their website they have over 23 categories to choose ranging from breaking news, travel, sports to automobiles each with a library of short videos to assist their printed articles. Each video starts with a quick advertisement before playing the actual video which proves that they are monetizing the production and distribution of the videos. Are they profitable to the newspaper is something I would be interested to know.
Digital Advertising Expected to Rise in 2010
With the decline in traditional media outlets like newspapers, and magazines more companies are opting for the the digital media approach.
A recent study by WPP’s GroupM, said digital advertising is expected to rise 7 percent to $24.4 billion in the USA. Last year digital ads accounted for 15.4 percent of spending and has seen a steady growth moving in the future.
Many of these increases are coming from search and video, who are benefitting from the severe decline in traditional media, particularly print media. Since digital spending represents 15% of all shared media globally I suggest that if you are a non profit, small business or start up that you look at your current marketing strategy and make sure to include digital advertising in it for 2010.
To read more on this topic here is a article
If you would like to schedule a meeting for consultation in digital media or online marketing feel free to contact us and will can help you get started in the right direction. Guerrillatechknowledge@gmail.com
