Why Diggnation is so successful as a podcast
April 20, 2009 at 4:00 am (Podcasting, Social media, marketing) (digg, diggnation, kevin rose, Podcasting)
There is something comical about watching two couch potatoes talk about the latest news alerts and drinking beer at the same time. For the past few months I have watched closely at the online TV show Diggnation and its approach to the online community. If you still have no idea what Diggnation is then here is a good comparison: a social media version of Siskel & Ebert for the MTV generation.
Californian entrepreneur Kevin Rose started as a co-host of TechTV’s show The Screen Savers and eventually went on to create the social news website called digg. The popular news sharing website recently attracted 236 million visitors in 2008 according to Business Week. Rose created the website as a way for people to share stories, articles, videos and news alerts with a simple voting and commenting functionality. This ability to “digg” an article attracted over 36 million monthly visitors in March 2009 who voice their opinion on the most bizarre media stories, popular culture to technology updates and reviews.
