Why Should Businesses Podcast?
As more applications are developing each year changing the way we communicate with each other one of the most relevant forms is podcasting. Since the rise of itunes grew rapidly other directories compete with the giant Apple in both audio and video formats. With podcasting the dialog is changing from media companies and corporations telling us what they “want” us to hear to the consumer “creating” their own demands. According to a UK survey over 80% of listeners will seek the products and services they hear about in a podcast.
In the beginning, podcasting was not fully understood from a business perspective instead it was very selective. Only technology influencers followed this new form of audio communication until the ipod was saturating the globe and itunes directory dominated the downloading of paid music. This new medium created a platform for podcasters to begin a new revolution while reaching larger audiences. Without the constraints of major radio broadcasting, listeners can enjoy personalized talk or news programs unlike other traditional media outlets.
